Branding 101 guide for new businesses

Marketing

keep your brand genuine and real

Branding is long term and marketing is short term. So its always a best practice to try defining what your business brand is going to be and have a vision from the start. It does not have to be rigid or concrete as it must evolve over time.

Here’s a simple checklist to brand your business, do not worry about following all of them but even if you can get to do 1-6, it can work wonders for your business.

Lets go! :

  1. Understand your Business: Develop your mission, vision, values, and target audience. This understanding forms the foundation of the brand.

  2. Define the Brand Personality: Is the brand formal or casual? Innovative or traditional? Defining the brand personality helps in creating a consistent brand voice and identity.

  3. Create a Logo and Tagline: The logo is a visual representation of the brand, and the tagline is a memorable phrase that conveys the brand’s message. Both should be simple, unique, and reflective of the brand personality. Do not spend too much time on this and burn yourself out.

  4. Choose a Color Palette and Typography: Colors and fonts should align with the brand personality. They’ll be used consistently across the website and other marketing materials.

  5. Website Design: The website design should be user-friendly and visually appealing, with the brand’s color palette, typography, logo, and images. The content should reflect the brand voice. 

  6. Create Quality Content: The content on the website should provide value to the target audience and reflect the brand’s expertise and values.

  7. SEO Optimization: Use SEO strategies to improve the website’s visibility on search engines. This includes using relevant keywords, optimizing images, and creating quality backlinks.

  8. Consistent Branding Across All Platforms: Ensure that the brand identity is consistent across all marketing platforms, including social media, email marketing, and offline marketing.

  9. Monitor and Update: Regularly update the website and monitor the brand image. Use customer feedback and analytics to make necessary adjustments. Remember feedback can act as fuel to improve and create better.

Over the time you can refine and develop the identity into something that is recognizable from far. Also to keep in mind, it’s about building a relationship with your audience, so authenticity is key. 🚀💼