The hashtag strategy for your page does not need to be complicated, narrowing it down to your niche and business specific tags can easily help bring more engagement. Instagram allows up to 30 Hashtags but its good to keep the post context in mind when putting in hashtags. Its important to note that throwing in multiple unrelated hashtags may also result in instagram flagging your post or even account. You can keep 5 hashtags to keep the post cleans and not be spammy. Lets say you have a fitness gym page that you are trying to build more engagement for, here’s simple way of defining the keywords:
Industry Hashtags: Utilize hashtags commonly associated with the fitness industry to increase visibility and connect with a broader audience. Examples include #FitnessMotivation, #WorkoutRoutine, or #HealthyLifestyle.
Niche Hashtags: Target your specific audience and the content you’re sharing at your gym. Consider hashtags like #StrengthTraining, #CardioWorkouts, or #GymLife to attract individuals interested in your gym’s offerings.
Location Hashtags: If your gym is based in a specific area, incorporate location-based hashtags to reach potential members in your vicinity. For instance, #VictoriaBCFitness, #VictoriaBCGyms, or #VictoriaBCFit.
Event Hashtags: Promote any gym-related events, classes, or challenges using event-specific hashtags. Examples could be #SummerFitChallenge, #GymOpenHouse, or #YogaWorkshop.
Branded Hashtags: Establish your gym’s unique presence by creating branded hashtags that embody your identity and values. Consider using your gym’s name, a memorable tagline, or a slogan that resonates with your community. For instance, if your gym is called “FitHub,” you might use #FitHubFam or #SweatWithFitHub.
For finding the high traffic keywords you can use instagram search feature and also explore the what pages with more organic engagement are doing.