How to use free SEO & UX/UI site audit in Chrome

Google Lighthouse is a powerful tool that serves multiple purposes, making it a valuable asset for website owners and developers. Let’s delve into why it’s great for SEO and website auditing:

How to use:

Lighthouse tab in Developer Tools on Google Chrome
Lighthouse tab in Developer Tools on Google Chrome

In Chrome, go to View > Developer > Developer Tools.

Under Lighthouse tab and click on Analyze page load

Resulting Analysis of the audit

Lighthouse will analyze the following, with some actionable items that you can use to improve your website:

  1. Performance Optimization:
    • Lighthouse assesses your website’s performance, highlighting areas where improvements can be made. It evaluates factors like page load speed, resource utilization, and overall responsiveness.
    • By optimizing performance, you enhance user experience, reduce bounce rates, and potentially improve your search engine rankings.
  2. Accessibility Insights:
    • It checks for accessibility issues to ensure all users, including those with disabilities, can use the site. This aligns with search engines’ focus on inclusive web experiences.
  3. Progressive Web Apps (PWAs):
    • Lighthouse assesses if your website follows PWA principles, which improve user engagement through app-like interactions.
    • Well-executed PWAs are acknowledged and preferred by search engines, which can lead to improved SEO performance.
  4. SEO Audits:
    • The SEO audit category in Lighthouse confirms essential SEO practices that all websites should have in place.
    • It offers in-depth advice on resolving problems concerning metadata, structured data, mobile-friendliness, and other aspects.
  5. Usability and User Experience:
    • Lighthouse identifies ways to enhance your website’s speed, user experience, accessibility, and SEO.
    • These elements play a crucial role in determining your site’s ranking on search engines.
    • Implementing Lighthouse suggestions improves the visitor experience and can lead to improved SEO performance.

In conclusion, Google Lighthouse enables you to evaluate and improve vital elements of your website, resulting in enhanced SEO, superior user experiences, and ultimately, greater online achievements. 🚀